3D Projection Mapping, El Capitan Theater Hollywood, CA

ON Media Group's Groundbreaking 3D Architectural Projection Mapping at the El Capitan Theater. We teamed up with Generation Outdoor/Wieden+Kennedy to create a one of a kind 3D projection campaign for a new television series. The campaign took place in Los Angeles, leveraging the facade of the El Capitan Theater Hollywood. Throughout the evening of September 25, 2010, the ephemeral structure captured the imagination of onlookers in Hollywood as the characters of the show transformed the facade of the building by displaying their unique superhuman abilities. ON Media Group 3D Architectural Mapping Projection Manipulate the scale of your advertising with powerful visual projection! BENEFITS • Striking and unique format generates excitement and curiosity • Penetrates areas where other out-of-home coverage is limited or unavailable • Creative ability to combine images with video clips on large surface areas • Stationary or mobile programs offer package versatility • Reaches pedestrians as well as motorists • Provides efficiencies to media campaigns by lowering overall CPM • Add SMS Texting or Audio to enhance the consumers experience www.onmediagroup.com sales@onmediagroup.com

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PoP experimental projection study | 3D video mapping | augmented prototyping

The video shows an experimental study dealing with 3D video mapping on a complex structure (augmented prototyping). The aim was to experience different mapping techniques and visualizations as much as to develop a practice related workflow. The structure of the object provides a very complex level to reveal the difficulties within this project. For further information visit www.urbanscreen.com Technical support by www.mxwendler.net Music by Sambodromo - Burnstein & El Zisco remix * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * PoP (Passgenaue objektorientierte Projektion) zeigt die Ergebnisse eines Forschungs-Projektes im Bereich '3D Video Mapping' - speziell angewendet auf komplexen reellen Objekt-Strukturen. Zentraler Ausgangspunkt war die Arbeit mit verschiedenen Mapping-Technologien und Möglichkeiten der Visualisierung - genauso wie die Erarbeitung eines Workflow, der praktische Anwendung finden kann. Die Objektstruktur des verwendeteten Auto-Modells bot dabei hinreichend Komplexität, um inhaltliche und technische Problemstellungen aufzudecken und zu durchdringen.



http://www.youtube.com/watch?v=0wcFWLhzTNI&hl=en

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